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CNN 18차시
CNN 18차시
CNN 18차시
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WIRE: Ten-second trivia on a day we're recognizing National Literacy Month. A sentence which contains all 26 letters of the English alphabet is called a what? Lexigram, pangram, ideogram, logogram. Put your hands up if you said pangram. Also called a hollow alphabetic sentence, uses every letter of a given alphabet at least once. It's no secret social media influencers are raking in clicks and cash with their content and makeup videos are some of the most popular out there. Even when the creators talk about something completely different while they apply their look. While there's some surprising science behind why it's so hard to scroll past these videos and psychologists say there are two powers at work keeping some people glued to their screens. UNIDENTIFIED FEMALE: Please don't tell me you've never had this before because I know you 100% did. DR. HEATHER DAVIS. ASSISTANT PROFESSOR OF PSYCHOLOGY, VIRGINIA TEACH (voice-over): You've probably seen them. UNIDENTIFIED FEMALE: When I developed a chronic illness I expected that it would be hard to say no. DAVIS: Videos of people putting on make up while talking about something completely unrelated. But have you ever stopped and wondered why we can't stop watching? Well psychologists tell us there's more happening in these videos than you realize and it's all explained by cognitive science. It not only creates that sort of authentic connection piece but also gives somebody something to look at something to observe while they re listening to your story. There are two intriguing psychological powers working to keep you watching these videos. The first cognitive load theory explains why it can sometimes help to be distracted when taking in information. Your working memory can only hold so much new information. So when you see a common task like someone applying makeup while being told something serious. UNIDENTIFIED FEMALE: Get ready with me while I talk about things I would avoid saying if my friend developed a chronic illness. DAVIS: The familiarity of these motions reduces the strain of processing all that information. A second power keeping you engaged is your brain's proven love of authenticity. Our brains are drawn to it. We tend to trust people who are likable and people become likable whe we know them. And creators can aim to monetize this trust. ANNIE BUTOVA, SOCIAL MEDIA INFLUENCER: It's really difficult to monetize straight away and people don't know you. They don't trust you. They're not going to buy from you. I try to mix and match because sometimes I'd be making coffee and then sometimes I'd be putting makeup on. It makes you seem like a real human being. DAVIS: There's a but here. It can be hard for our brains to distinguish between genuine advice and messaging that can be misleading, harmful, or messaging that's just meant to sell us something. Not all content is deceptive though and knowing the science behind them makes them all the more interesting.
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