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1.
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문장 선택
문장을 클릭하면 해당 문장의 구문 분석 내용을 보여줍니다.
1.
How Presentation Shapes Decisions The Framing Effect refers to a cognitive distortion whereby individuals choices are shaped not by objective content but by the manner in which that content is articulated, exemplifying how profoundly human judgment can be swayed by superficial cues. First delineated by psychologists Daniel Kahneman and Amos Tversky in 1981, this phenomenon has since become a cornerstone in behavioral economics and decision theory. Identical outcomes may evoke divergent responses depending solely on linguistic framing, and nowhere is this better illustrated than in the oft-cited case of milk labeling: a product labeled "90% fat-free," as opposed to "contains 10% fat," is perceived more favorably by consumers, despite conveying the same factual information. It is not what is stated but how it is stated that dictates perception. Underlying this effect is the human tendency to resort to heuristics-mental shortcuts that facilitate decision-making under cognitive constraints. Positive framing, particularly by accentuating gains rather than losses, tends to elicit more favorable responses. This tendency, deeply rooted in Prospect Theory, underscores the fact that individuals are disproportionately averse to losses relative to gains of equivalent magnitude. This bias is so pervasive that it manifests across diverse domains such as marketing, politics, healthcare, and financial decision-making. In political discourse, for instance, policies are frequently framed in emotionally resonant terms designed to maximize voter appeal. Equally strategic is the manner in which physicians present treatment statistics, emphasizing survival rates rather than mortality and thereby subtly steering patient preference. Financial investors, too, are not immune; whether a portfolio is described in terms of potential losses or gains significantly influences their tolerance for risk.
지문 노트목록 지문단위의 해석이나 의미 등 내용에 대한 설명입니다.
지문에 대한 질문목록 이 지문과 관련된 질문이 있다면 이곳에서 등록해 보세요. (예를들면, 이 지문과 관련된 문제 풀이가 궁금할 때)
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해당 문장에서 fico AI가 설정한 난이도 이상의 단어를 찾지 못했습니다.
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학습에 필요한 나만의 메모를 남겨보세요.
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현재 문장과 유사한 구조를 가지거나 보충 학습할 수 있는 예문들을 추천합니다.
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해당 문장에서 fico AI가 설정한 난이도 이상의 단어를 찾지 못했습니다.
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1 How Presentation Shapes Decisions The Framing Effect refers to a cognitive distortion whereby individuals choices are shaped not by objective content but by the manner in which that content is articulated, exemplifying how profoundly human judgment can be swayed by superficial cues. 2 First delineated by psychologists Daniel Kahneman and Amos Tversky in 1981, this phenomenon has since become a cornerstone in behavioral economics and decision theory. 3 Identical outcomes may evoke divergent responses depending solely on linguistic framing, and nowhere is this better illustrated than in the oft-cited case of milk labeling: a product labeled "90% fat-free," as opposed to "contains 10% fat," is perceived more favorably by consumers, despite conveying the same factual information. 4 It is not what is stated but how it is stated that dictates perception. 5 Underlying this effect is the human tendency to resort to heuristics-mental shortcuts that facilitate decision-making under cognitive constraints. 6 Positive framing, particularly by accentuating gains rather than losses, tends to elicit more favorable responses. 7 This tendency, deeply rooted in Prospect Theory, underscores the fact that individuals are disproportionately averse to losses relative to gains of equivalent magnitude. 8 This bias is so pervasive that it manifests across diverse domains such as marketing, politics, healthcare, and financial decision-making. 9 In political discourse, for instance, policies are frequently framed in emotionally resonant terms designed to maximize voter appeal. 10 Equally strategic is the manner in which physicians present treatment statistics, emphasizing survival rates rather than mortality and thereby subtly steering patient preference. 11 Financial investors, too, are not immune; whether a portfolio is described in terms of potential losses or gains significantly influences their tolerance for risk.