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After allowing the big tech firms to take the initiative on digital financial platforms in the real world, the banking groups are now believed to be preoccupied with the goal of becoming the first movers in the era of the metaverse, according to Jung. Yun said the bank's profits from the platform business sector accounts for more than a quarter of its operational profit, explaining that the bank has been strengthening its partnership business in diverse sectors. The number of users in their teens is also fast increasing, thanks to its unique banking service for those over the age of 14. Just like the growth pattern for mobile messaging service KakaoTalk, the initial users of the bank were those in their 20s and 30s, followed by 40s and now those who are in their 50s and over. In particular, people in their 50s or higher have joined up, accounting for about 40 percent of the bank's new customers. The CEO boasted that the number of the bank's customers stands at some 18 million users, an increase of over 2.6 million people last year alone. This huge growth in MAU has been a solid foundation for the bank's platform business and further growth based on that foundation will continue in 2022, serving as the core axis, CEO Yun said during the press conference. KakaoBank's monthly active users (MAU) has reached 15.3 million people, which is the 14th highest figure among all mobile applications in the country. During an online press conference on Tuesday, CEO Yun Ho-young stressed the bank's platform business will continue to be at the center of its growth. KakaoBank, the country's number one mobile-based bank, has declared its growth strategy for 2022 will focus on strengthening its platform business that continues to serve as the its core growth driver. With regard to the big banks, Shinhan Financial Group has been the most aggressive so far in scaling up its business on the metaverse. Korea's MZ Generation ,consisting of Millennials and Generation Z, is emerging rapidly as the largest consumer group, and the fact that they are increasingly adapting themselves to the metaverse is another motivation for the banks to focus on it. He noted that the fact that the metaverse can totally reshape businesses, as the internet itself did in the past, has pushed the banking groups to pay keen attention. Jung Yoo-shin, the dean of Sogang University's Graduate School of Management of Technology, pointed out in a recent contribution to a newspaper that this painful experience in mobile banking services is the catalyst behind the banking groups' enthusiasm when it comes to the metaverse. The five leading financial services companies were slow and fell behind the big tech firms, which capitalized on their digital prowess as platform operators, managing to muscle into the digital banking industry. Market observers attribute this agility to a lesson learned from the competition in mobile banking. The banking groups are seen as being agile in their metaverse strategies, considering that the concept remains in its nascent stage while being expected to become a focus of new business. Major banking groups are scrambling to get a foothold in the "metaverse", a fully realized virtual world that combines 3D graphics, high-speed internet and other digital technologies, in what is seen as a bid to take the initiative away from big tech firms in digital banking services. NH NongHyup Bank will launch a metaverse-based game in March in cooperation with My Credit Chain, a blockchain company. Both Hana and Woori are using Zepeto, the metaverse platform of Naver, to train their staff. KB Financial Group has opened a beta service offering real-time stock charts and face-to-face consultations with its banking staff on a metaverse platform run by U.S. video game developer Roblox. The banking group's artificial intelligence (AI) arm, Shinhan AI, is separately working on its own respective metaverse platform. In general, it is the tech companies, such as Facebook abroad and Naver here, that are creating platforms for other businesses to come in and launch their respective activities on the metaverse. In the case of Shinhan Financial Group, its flagship affiliate, Shinhan Bank, is pushing to create its own platform after hiring Fitfuns, a gaming company that was launched as a part of the banking group's project to nurture prospective startups, and which separated later.
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