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EBS 수능완성 영어(2025 수능대비) 유형편 3권(13~18)
EBS 수능완성 영어(2025 수능대비) 유형편 3권(13~18)
EBS 수능완성 영어(2025 수능대비) 유형편 3권(13~18)
17 Exercises 03~4
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지문 전체 문장
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17 Exercises 03~4
In the quest for a position on one or more global hierarchies of cities, perhaps to gain status as a 'world class city' or to attract capital investment, an increasing number of cities have become preoccupied with adopting globally circulating reimaging and redevelopment strategies and visions. The result has been an explosion of branding, theming and place marketing. Terms such as 'brandscape' have entered the lexicon of planners, and many cities seek to gain some advantage in this global competition of cities by engaging a celebrity 'starchkect' to design a signature building as an iconic marker of the city. While so-called 'second',often deindustrializing, cities have embraced these approaches with particular enthusiasm, established 'world' and 'global' cities have also been keen to adopt a range of city imaging and reprofiling strategies, including landmark building projects and hosting mega-events such as the Olympic Games. Branding, visioning and reimaging strategies and processes reveal a great deal about the relationship between capitalism and the urban as well as about the way in which neoliberalism intersects with governance to reshape environments. Also revealed is the potential of the networks and exchanges that increasingly shape cities. Consultants circulate the globe advising local governments and business interests as to which of the many 'off-the-shelf' reimaging strategies they should adopt. So while city visioning is supposedly about the local, it has been a key factor limiting the role of the local in decision-making.
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1 In the quest for a position on one or more global hierarchies of cities, perhaps to gain status as a 'world class city' or to attract capital investment, an increasing number of cities have become preoccupied with adopting globally circulating reimaging and redevelopment strategies and visions. 2 The result has been an explosion of branding, theming and place marketing. 3 Terms such as 'brandscape' have entered the lexicon of planners, and many cities seek to gain some advantage in this global competition of cities by engaging a celebrity 'starchkect' to design a signature building as an iconic marker of the city. 4 While so-called 'second',often deindustrializing, cities have embraced these approaches with particular enthusiasm, established 'world' and 'global' cities have also been keen to adopt a range of city imaging and reprofiling strategies, including landmark building projects and hosting mega-events such as the Olympic Games. 5 Branding, visioning and reimaging strategies and processes reveal a great deal about the relationship between capitalism and the urban as well as about the way in which neoliberalism intersects with governance to reshape environments. 6 Also revealed is the potential of the networks and exchanges that increasingly shape cities. 7 Consultants circulate the globe advising local governments and business interests as to which of the many 'off-the-shelf' reimaging strategies they should adopt. 8 So while city visioning is supposedly about the local, it has been a key factor limiting the role of the local in decision-making.