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본문 2과-5
Finally, it's neither the design nor the slogan alone that makes an advertisement creative. You also need the perfect medium by which your advertisements are made available to the public. Usually, experts on advertising divide media into two categories: "old" and "new" media. Old media include television, newspapers, and magazines. Recently, advertisements have begun to use new media led by the Internet, mobile devices (tablets and smartphones), and digital signage. Simply put, digital signage refers to huge digital screens on which pictures and videos are displayed. It allows supersize advertisements to be freely displayed in public places like subway stations and movie theaters. The most important characteristic of new media is interactivity. In other words, it communicates with consumers using various technologies simultaneously including so-called big data analysis for personalized advertisements. Let's say you want to grab a bite to eat after you exercise. On the way home, you spot a large digital screen with fresh fruit on it. Your smartphone recognizes a QR code on the screen with which you can be informed of the location of a fruit store. While you read the store information, a list of other recommended stores pops up on your smartphone, so you can pick and choose where to buy your fruit. You now know that an advertisement is a combination of ARTs. As the old saying goes, the more you know, the more you see. So, from now on, see if you can find any of the three ARTistic factors whenever you see a wide array of advertisements. You will be surprised how much this can help you learn about creative ideas.
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1 Finally, it's neither the design nor the slogan alone that makes an advertisement creative. 2 You also need the perfect medium by which your advertisements are made available to the public. 3 Usually, experts on advertising divide media into two categories: "old" and "new" media. 4 Old media include television, newspapers, and magazines. 5 Recently, advertisements have begun to use new media led by the Internet, mobile devices (tablets and smartphones), and digital signage. 6 Simply put, digital signage refers to huge digital screens on which pictures and videos are displayed. 7 It allows supersize advertisements to be freely displayed in public places like subway stations and movie theaters. 8 The most important characteristic of new media is interactivity. 9 In other words, it communicates with consumers using various technologies simultaneously including so-called big data analysis for personalized advertisements. 10 Let's say you want to grab a bite to eat after you exercise. 11 On the way home, you spot a large digital screen with fresh fruit on it. 12 Your smartphone recognizes a QR code on the screen with which you can be informed of the location of a fruit store. 13 While you read the store information, a list of other recommended stores pops up on your smartphone, so you can pick and choose where to buy your fruit. 14 You now know that an advertisement is a combination of ARTs. 15 As the old saying goes, the more you know, the more you see. 16 So, from now on, see if you can find any of the three ARTistic factors whenever you see a wide array of advertisements. 17 You will be surprised how much this can help you learn about creative ideas.