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Indeed, when lead users' innovations do enter a firm's product line and they have been shown to be the actual source of many major innovations for many firms, they typically arrive with a lag and by an unusual and unsystematic route. Have we come closer to Aristotle's image of God as the immobile mover, when elites exercise their power to move money, things and people, while they themselves do not need to move at all? Departure from the group may signal danger to nonvigilant animals and cause what appears to be a coordinated flushing of prey from the area. But a lot of the enjoyment we get from that mighty symphony stems from the inventiveness behind it, the impressive development of musical ideas. Just as we don't always see the intricate brushwork that goes into the creation of a painting, we may not always notice how Beethoven keeps finding fresh uses for his motto or how he develops his material into a large, cohesive statement. The opening da-da-da-DUM that everyone has heard somewhere or another appears in an incredible variety of ways throughout not only the opening movement, but the remaining three movements, like a kind of motto or a connective thread. Ludwig van Beethoven's famous Fifth Symphony provides an exceptional example of how much mileage a classical composer can get out of a few notes and a simple rhythmic tapping. A fugue by Johann Sebastian Bach illustrates how far this process could go, when a single melodic line, sometimes just a handful of notes, was all that the composer needed to create a brilliant work containing lots of intricate development within a coherent structure. Development can get very complicated and fanciful. The critic who wants to write about literature from a formalist perspective must first be a close and careful reader who examines all the elements of a text individually and questions how they come together to create a work of art. The needs and prototype solutions of lead users, if encountered at all, are typically rejected as outliers of no interest. Accordingly, manufacturers have set up market-research departments to explore the needs of users in the target market, product-development groups to think up suitable products to address those needs, and so forth. The vast majority of manufacturers still think that product development and service development are always done by manufacturers, and that their job is always to find a need and fill it rather than to sometimes find and commercialize an innovation that lead users have already developed. Manufacturers design their innovation processes around the way they think the process works. But for the formalist they are less relevant to understanding how the story creates meaning than are other kinds of information that the story contains within itself. For example, the correspondences between the characters in James Joyce's short story "Araby" and the people he knew personally may be interesting. Instead of examining historical periods, author biographies, or literary styles, for example, he or she will approach a text with the assumption that it is a self-contained entity and that he or she is looking for the governing principles that allow the text to reveal itself. Such a reader, who respects the autonomy of a work, achieves an understanding of it by looking inside it, not outside it or beyond it.
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