4회 34번
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4회 34번
Social norms can be powerful when trying to change the behavior of everyone in a team. Consider the manager of a sales team who was tired of his team leaving the office kitchen in a mess. What particularly irritated him was that they left dirty coffee mugs sitting on the kitchen counter rather than putting them in the dishwasher. He had tried asking them again and again to stack the dishwasher, but with little impact. So at the next team meeting he lied, telling them how grateful he was that people were increasingly putting their coffee mugs in the dishwasher. At the same time, he put up a picture of two eyes in the kitchen. The week after, he put up a sign saying. 80 percent of people in this office put their used coffee mugs directly in the dishwasher. And sure enough, people started doing just that. There were always some people who did not clean up after themselves, but very soon 80 percent of people really did tidy up their dirty mugs.
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