22번 문제
지문 분석결과
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수능특강 Light 영어독해연습(2022) mini Test 2
수능특강 Light 영어독해연습(2022) mini Test 2
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22번 문제
Traditional forms of media, such as television, radio, and print, provide an excellent means of reaching vast amounts of people quickly, but their downside is that these touches are both brief and scarce. This works if the objective is to create awareness, but it falls short of creating loyalty for an organization or a cause. Loyalty, unlike awareness, takes time to develop. It finds its roots in the trust, familiarity and respect that stem from frequent interactions with an organization, and the repetitive validation of a value alignment without which these interactions are meaningless. Through the use of social media, organizations can breed loyalty in their members by interacting regularly with them, befriending them, and empowering them to make a difference. The magic stems from the fact that social media can help humanize communications to such a degree that genuine friendships can begin to form between an organization's staff and the members they interact with online, even if they have never met in the real world. The depth of these interactions, combined with their potential frequency, can accelerate this process to such an extent that a new member can begin to feel loyal to an organization in a matter of days rather than in a matter of months.
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